Buy one, get one free or bogof 2

6th Sep 2008

Hello lovely people

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And then there is my all-time favourite – two for the price of one.

Let’s make some sums here. The retailer buys a box of 100 widgets from the supplier at for example £1 each. The manufacturing cost to the supplier was £0.50 and the supplier makes a 100% profit.

The retailer then sells each of the widgets at the bargain price (to whom?) of £2.70, and to show generosity to the public, gives a widget away free. So two widgets cost £2, and are sold as a pair for £2.70. That is a profit of £0.70 to the retailer.

Have you ever asked the retailer to sell you only one widget at half the advertised price because you know you only need one widget? Have you ever received an automatic 50% discount when you bought only one widget and declined the “free” one? Chances are the retailer allows you to buy one widget, but at a penalty price of say £1.50 rather than £1.35 per item, because you are “not playing the game”.

And you thought you were very clever to get something “for free” from the shop after parting with your money?

My question is: if we can buy into the reality created by retailers that do not even know our names, why can we not create our own reality?

Since I have discovered this, I have learnt to create and live my own reality.

How do I do that? In the same way that retailers create their reality. I think about what I want, then visualise myself having it. I know that what you think becomes. I have also learnt that the first time you think a thought, two nerve-endings make contact in your brain – like shaking hands when you are introduced to a stranger. The second time you think a thought, the same nerve-endings make contact, and start to form a bond. Every time you think a thought, the bond becomes stronger and more permanent, and eventually the thought becomes your reality and it materialises.

Have you noticed how you could move away from a familiar area, and many years later you return and still find your way without a map, even though the area has changed? Have you ever done something as a child like playing the piano or riding a bicycle, and then “lost” the skill? But when you take it up again later in life, you have instant recall and can continue where you left off?

Would it not be fascinating if you could decide what you would like in your life, and then visualise it until the program is permanent in your brain, and then see it happen?

Next time you buy one and get one “free”, remind yourself of the car or house or job or holiday you would like to have, and focus again on visualising it, until it appears in your life like the “free” item.

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Love and Light
Elsabe